Yu Gyo Engineering - Corporate Identity Guidelines and Stationery

Brief

Yu Gyo Engineering specializes in structural steelworks and steel fabrication requiring an updated and consistent look for the brand.

Solution

Inspired by structural shapes used in structural steel construction, the curves in the logo represent the welding and bending of structural steels. A stylized font is utilized to portray in chinese character the word 'Yu' in 'Yu Gyo'. The strong tone of red signifies power, strength and robustness appropriately depicting the structural steelwork's hardiness and stability.

Following the revamp of the logo, we re-designed their stationery and business cards. Corporate identity guidelines is also created to ensure all marketing collateral will follow these core brand guidelines.