Tiger Sky Tower - National Day Campaign

Brief

The initial concept spun from the idea of raising the largest national flag atop the Tiger SkyTower. The idea is for the public to guess the dimensions of the flag and stand a chance to win tickets to ride on Singapore's tallest observation tower in Sentosa.

Solution

A Newpaper advertisement and microsite were created for this campaign - the vibrant design of the print advertisement is intended to bring the user's attention to the microsite created for the campaign.

The microsite allows visitors to key in their guess for the dimensions of the flag and their entries were saved in a database that could be filtered by the administrator for the closest estimation to select the winning entry easily.

Result

The campaign generated buzz in the local media with coverage by the Channel News Asia.

What They Say

"The qualities that set Quirk apart is their accountability and attention to detail. You can trust that the job gets done, no matter what."

Lee Su Wei
Assistant General Manager
Sky Tower Pte Ltd