Wheelock Place - Shop a Cuppa Campaign

Solution

The key visual of the campaign integrates illustrations of elements portraying the tenants in Wheelock Place to form the campaign title 'Shop a Cuppa' - elements which includes things like iPod to represent epiCentre, Birkenstock sandals & chocolates to represent Chocolate Research Facility. Various collateral from glass door stickers, tent cards, poster and coupons are conceptualized and produced for this campaign.

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