A*STAR - Infuse Poster & Brochure

Brief

Infuse is a SERC initiative that supports the creation and implementation of multidisciplinary projects within SERC. It provides a networking and funding platform for A*STAR researchers and scholars to incubate, converge and exchange their ideas. For the launch of Infuse, A*STAR needed a vibrant image that will attract researchers and scholars to the place.   

Solution

A poster and brochure were conceptualized with an intentional bold colour palette to draw attention. The watercolour paint strokes subtly symbolize the creation of ideas whereas the mathematical and scientific equations displayed in casual handwriting font reflects the industry.