Evershine - Product Catalogue

Brief

Evershine is an inner space surfacing specialist. They needed a redesign for their new range of products which is targeted at two different groups of clients - interior designers and contractors. 

Solution

2 different cover designs are conceptualized to target the two different groups of clients with different expectations. To target interior designers, the cover of the product catalogue comprises of illustrations of objects seen in an inner space environment like furniture and everyday things. A few of the larger objects have Evershine's laminates masked out, in full colour and are gloss laminated so they stand out against the monochromatic matt laminated product catalogue cover.

To target contractors, a high resolution wooden grain texture was integrated into the cover design with an unconventional typographic heading. The pages within the product catalogue for both the interior designer and contractor versions are the same - employing a combination of photography with illustrations that relates to the laminates featured on that page.

Result

Evershine received positive feedback for the refreshing look of their product catalogues from their existing and prospective clients during one of their industry exhibition event.