BreadTalk - Japan Travel Blog Campaign Microsite

Brief

BreadTalk wanted to launch an online contest for their overseas branches to market their newly launched Japanese inspired breads.

Solution

We created a microsite with elements that evokes thoughts of travelling like an origami plane, flight ticket, camera, notebook and the campaign title 'Japan Travel Blog' that appears like a 'Customs stamp'. A photography contest is integrated to the microsite where visitors are allowed to upload pictures of themselves with a piece of BreadTalk's Japanese inspired breads in a quirky (no pun intended!) posture. Winners of each country wins a Sony digital camera and the overall winner wins a pair of tickets to Tokyo.

Result

The one month long campaign generated hundreds of entries and garnered Asia wide interest over the newly launched range of breads. We also won an Honourable mention for the 39th Creativity Annual Awards.