BreadTalk - Bread Couture Campaign

Brief

BreadTalk wanted to launch an online contest for their overseas branches highlighting BreadTalk's designer breads in an engaging manner.

Solution

A microsite which showcases BreadTalk's designing process for each piece of pastry from 'conceptualization' to the 'execution' stage was created. A flash game in the form of a Spot & Win contest was also developed to further emphasize on the designing process - it features a 3 stages game that involves spotting objects in 3 different scenes that were illustrated.

Result

The one month long campaign generated hundreds of entries for their database.